Macareux

Creative Agency: Luminous Design Group
Project Type: Produced, Commercial Work
Packaging Content: Pasta
Location: Athens, Greece

A packaging series for high-value nutritional pasta. The Atlantic puffins, also called Macareux [makarø], helped us naming and creating the logo, by highlighting the delicate but also multifaceted product’s nature. They also showed us the way to a black & white container that distinguishes itself through the color palette of its labels.