Creative Agency: Voskhod Branding
Art Director: Vladislav Derevyannikh
Designer: Yana Akhmetshina
Copywriters: Daria Ovechkina, Anton Rozhin
Project Type: Produced, Commercial Work
Client: Alibi Beer
Location: Ekaterinburg, Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Paper, Glass

Voskhod proudly presents: Alibi Beer.
Friend reunions with a couple of beers turn into unbelievable stories the morning after. That’s why the friends need an Alibi! A new beer from experienced beer makers and beer drinkers. Please welcome: Upside-Down Lee, Brave Bob, Johnny-Lover

They were not just drinking lager. They dived into adventures, conquered a monster and hooked up with every beautiful lady around. It was not just a boring home party with porter. It was a high-end party: they discovered new worlds and contacted with aliens. It was not just a “Cheers!” with APA. It was a cheerful head-spinning night! They rode a wild bull and got groupies of their own.

Alibi. Beer for you – story for the others.

What’s Unique?
Each label is a unique story about unbelievable adventures of three friends and a dog.

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