Designers: Nirmayee Rode, Priyanka Harde, Radhika Balasubramanian, Vrushal Shravane
Project Type: Student Project
School: MIT Institute of Design
Course: Packaging Design
Location: Pune, India
Packaging Contents: Kadha (Crushed spices and herbs)
Packaging Substrate / Materials: Paperboard
Printing Process: Digital Printing
SATTVA means extract of essence.
The objective was to introduce a new “old” concept of packaging natural medicine. SATTVA is packaging for crushed medicinal spices and herbs for KADHA.
In India, when someone had cold or fever, natural home-made remedies were very popular now known as “Daadi ke nuskhe” meaning grandmother’s prescriptions. The remedies included a mixture of readily available spices and herbs in any household kitchen. SATTVA is an attempt to bring back the NUSKHE into the picture as many people are reverting to natural medicines with least or no side-effects. The KADHA cures primary ailments like cold, fever, cough and indigestion. The packaging contains 10 POTLIS of each ailment. The POTLI is to be dipped in boiled water for 5 minutes to extract the essential medicinal properties of each ingredient. The packaging communicates to the user the details about ingredients in every POTLI.
SATTVA: The packaging strikes the perfect balance between ethnicity of olden times and convenience of modern age, a blend of contemporary and traditional. The experience of opening the packaging is like unrolling a scroll. The packaging contains 10 POTLIS for each ailment.
The POTLI: KADHA needs to be strained. To avoid straining, imitating a tea bag was taken up. To maintain the traditional ethnic feel of the medicine, the concept of “POTLI” was thought about to hold the crushed medicines.