Designer: Kamil Kowalczyk
Project Type: Student Project
School: Cork Institute of Technology
Course: Visual Communications
Tutor: Maureen Roe/ Steven Young
Location: Cork, England
Packaging Contents: Dry Pasta
Packaging Substrate / Materials: Glass/Paper/Plastic
Printing Process: Digital Printing
During my second year of Visual Communications at the Cork Institute of Technology, I was given the task of creating a brand that is ethical, aware of the current environmental issues, with a focus on locally sourced produce, reusable materials as well as a very well informed packaging design for its Pasta range.
Upon creation of the brief I tackled points such as strategy, market, target consumer and what the overall outcome is expected to be. These points helped me to create the most suitable design for the given brief.
Ultimately the challenge was to portray a high-end, exclusive product to an appropriate audience, to drive the initial sale.
For the prototypes I used Voss water bottles, simply because of the shape. It is different, unique and more exclusive than a conventional pasta bag. This also allows the user to keep the previously cooked pasta in the same container, or else use it for storing something completely different, giving the product an environmentally friendly factor. Each type of pasta is stored in the same container, however they are color coded based on their flavors. This unusual (for pasta) shape grabs the attention of the buyer, and the minimalist design gives it an edge over the competitors on the market.
This product can appeal to a wider, unaddressed audience. Exclusive feel lures in a potential buyer and the food itself is not very available on the Irish market.