Villa Pallato

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Creative Agency: Brandholic
Project Type: Produced, Commercial Work
Client: Villa Pallato
Location: Gaspar, Brazil
Packaging Contents: Fine mushrooms
Packaging Substrate / Materials: Paper, glass
Printing Process: Hot-stamping, Offset printing

Villa Pallato is a Brazilian brand specializing in the import of fine mushrooms, Italian truffles and derivatives. All carefully selected and rigorously approved. A line of products of high durability, maintaining the purest taste and texture of the mushrooms, in order to make it more accessible and considerably increase consumption in our country.

Villa Pallato, the Village of Paladar in Italian, refers to the time of immigrants and their importance to agriculture in the country. The company’s hometown was heavily influenced by Italian immigration with traces of the culture scattered throughout the city. Cozy name that refers to something homemade, made with love, with a flowing sound, is easy to remember.

In addition to the graphic material that it used, the brand could not reach a conceptual connection with the target audience of this type of product, resulting in the lack of prominence deserved in the pdv. Our mission was to build the new brand, conceptualization, naming, create the design and communication materials, which resulted in a new positioning, visibility and sales for Villa Pallato.

What’s Unique?
Name, labels, packaging and other graphic materials were developed with the gourmet concept, in the use of textures, colors, special knife finishing, hotstamping, that could differentiate each product from the mix. This project was born from the need to change the old brand that had difficulties of insertion in the sales points by the name that used.