The Wrapping Paper Bag

Art Director: Sue Lopes
Project Type: Produced, Commercial Work
Location: Hamburg, Germany
Packaging Contents: Shopping bag
Packaging Substrate / Materials: Paper

Supermarkets are replacing their plastic bags with more earth friendly solutions, such as paper bags. But since only a few people reuse them or recycle them, they end up piling up in a cabinet at home. By printing patterns inside of the bags we give them another meaning. Once they retire as shopping bags they can also be used as wrapping paper.

What’s Unique?
This project turns any supermarket bag into a beautiful modern looking gift wrap. By reusing those shopping bags to wrap presents, we give our planet a gift too.