Black Milk – Eclipse Limited Edition

Derrick Lin


Creative Agency: Sullivan Higdon & Sink
Project Type: Produced, Commercial Work
Packaging Content: Milk
Location: USA

Black Milk: Eclipse Craze Creates Cookies ‘n Cookies ‘n Cream
To celebrate the Aug. 21 total solar eclipse, Sullivan Higdon & Sink worked with Shatto Milk Company to create and release a limited-edition ECLIPSE bottle with white lettering filled with flavored black milk — Cookies ’n Cookies ’n Cream.

Shatto is the first company in America to offer Black Milk. In addition to its availability in stores, a few thousand people who plan to attend a sold-out event at the farm to see the eclipse will also go home with a bottle of the unique milk.

Each Shatto Milk Company package design comes with it’s own unique word and story to accompany it. The story on the ECLIPSE bottle reads:

Something’s going on. Something weird. So we’ve got black milk in a bottle, right? Black. Milk. It’s totally mental. And you people are out here just standing around like nothing’s happening, staring up at the sk—WHOA! WHAT IS HAPPENING!?! WHERE’D THE SUN GO!?! IS THIS THE END!?! OH GOSH