MacGrif 100% Fruit Flavor

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Creative Agency: R1234 Art Design
Project Type: Produced, Commercial Work
Client: McGrif Sucos
Location: Sao Paulo – Brazil
Packaging Contents: Juice
Packaging Substrate / Materials: Glass Bottle and Tetra Pak Cardboard
Printing Process: Flexography

This Project was based on a brief from packaging course. The concept was primarily on using fruits to stand out at the stores displays and also to bring the true fruit flavor. That´s why we used the fruits in black background, to pop up the flavors. Once our target market were people who care about drinking something health and 100% natural.