Cognac Jean-Luc Pasquet – L’Organic

Creative Agency: LINEA – The Spirits Valley Designers
Project Type: Produced, Commercial Work
Client: Cognac Jean-Luc Pasquet – L’Organic
Location: Cognac, France

Jean-Luc Pasquet Estate is upgrading its range of organic cognac by presenting a new totally disruptive concept in the cognac world. L’ORGANIC, designed by Linea, is clearly part of a “craft” universe while keeping its genuineness. With its modern curves and its generous shoulders, the selected bottle is a reminder of antique apothecary bottles. On its main label, line drawing imitating an ancient engraving presents a dreamlike world made of vineyards and a still gooseneck from which the famous “ angel’s share” (cognac smells) is coming out. This bold product sets itself apart in many ways. Outside the conventions, the range does not use the usual quality codes (VS, VSOP) but numbers (04, 07…) to identify the age of the youngest cognac of the blend.