Malee 100% Premium Fruit Juice

Creative Agency: Anthem Worldwide (Singapore)
Project Type: Produced, Commercial Work
Client: Malee Group PLC
Location: Bangkok, Thailand
Packaging Contents: Juice

As a fruit consumer brand, Malee engaged Anthem Worldwide (Singapore) to look into invigorating the brand and identity for future growth.

With its new slogan “Natural goodness as its best”, Malee’s 100% Juice range was ripe for a refresh. The work span across 32 flavours, 2 pack formats and 7 orange juice variants. Based on in-market analysis from the Anthem team, we discovered that nuances from visual depictions of key ingredients can enhance (or confuse) juice packaging. The right visual language is key for standing out in the saturated Thai market.

The team led the project from immersion & insights, photography, artwork through to design rollout.