Designer: Pritam Kolage
Project Type: Student Project
School: MIT Institute Of Design
Course: Product Design
Location: Pune, India
Packaging Contents: Wallet and Keychain
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Rajasthan is the ‘Land of kings’. They ruled over the city, people, finance and their palace. In today’s age, everyone wants to feel like a king, and that’s what I decided to go ahead with. The prime focus of the packaging is based on palatial forms and colours, which directly connects to the consumer on the royal and premium level.
This Project’s aim was to design packaging by considering concept of Indian Wrapping techniques.
Leather products of Rajasthan are very famous for their amazing craft work all over India. So I decided to design an interactive combo set for leather products(wallet and keychain).
Outer shape around the logo was inspired from the architecture of Rajasthan which is influenced from Mughal art. Opening gives you the feel of entering from the doors of a royal palace of Rajasthan. Design on outer flaps is called as Mandana Art. It is mostly painted/handcrafted on the doors of houses in Rajasthan.