Arccos Golf

Creative Agency: Digital Surgeons
Chief Creative Officer, Founder: Pete Sena
Project Type: Produced, Commercial Work
Client: Arccos Golf
Location: New Haven, USA
Packaging Contents: Golf GPS stat tracking sensors
Packaging Substrate / Materials: Plastic and cardboard
Printing Process: Digital printing

Fresh off a round of venture capital funding, the founders of tech start-up Golfkick came to us with a small team of innovators, engineers, rocket scientists (no, seriously), a prototype, and the ambition to change the game of golf through connected technology. Their ambition was to address the biggest challenge golfers face: self-improvement. Many players wind up spending hundreds, if not thousands to improve their game with mixed results. That insight laid the foundation for our challenge: set the stage for revolutionary connected golf club sensors, paired to a mobile app, designed to disrupt a centuries-old game. All we needed was a name, a brand, a responsive website, a launch video and a go-to-market strategy that would introduce a never-before-seen-technology to break through the noise in a saturated industry.

We started by developing a comprehensive made-to-measure brand platform from which all creative could be extended. We crafted the brand’s name (“Arccos” being the radian measure of the arc on a circle), mission, and messaging strategy, which led to development of the brand’s identity and visual aesthetic. The result is a premium brand that creates a strong emotional tie to golfers’ aspirations to improve their game by providing them the insightful data needed to do so.

What’s Unique?
Successfully achieving shelf space for Arccos in stores like Apple, Dick’s Sporting Goods, Golf Galaxy, and Pro Shops around the nation was a challenge we were excited to take on. Designing was no easy task. We had to comply with Apple’s strict guidelines, while carefully considering that the package would be kept behind a glass case in other retailers. Every detail was meticulously scrutinized, from the photography and print techniques used, to the placement of each sensor and the layout of the Quick Start Guide. The result is a truly unique design: an all-black beveled box and 3-tiered inner tray that lends the product the premium feel we strived for, creating a satisfying unboxing experience for the consumer.