Creative Agency: WITK
Creative Director: Jimmy Browning
Project Type: Produced, Commercial Work
Client: The Butchers Dog
Location: Santa Cruz, California, USA
Packaging Contents: Beer
Packaging Substrate/ Materials: Glass Bottle
Printing Process: Screen Printing

WITK design agency was brought in to create and package a brand identity for a new bottle shop in Dorset England. The branding would give homage to the local history of the premises, which had previously been known as a historic butchers shop in the heart of a small town.

The branding needed to be simple, eye-catching, timeless and inviting to all.

What’s Unique?
The negative space within the Dog head icon creates a growler.