Designers: Balázs Szemmelroth, Mónika Rudics, Anikó Mező
Project Type: Student Project
School: Media and Design Department
Tutor: Vica Juhász, Süli-Zakar DLA
Location: Eger, Hungary
Packaging Contents: Cards, Board + Manual
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
TAKTIPO is a card game, which helps you to learn the basics of typography and type anatomy easily. Primalily it was made for those young people, who are interested in communication design, but of course it’s useful for everyone, to be aware of the rules of typography.
The books and typography materials are often too boring and prosy, which decreases attention, and makes studying difficult. However, if you make studying exciting, learning is easy and fun. That is why we decided to create a game: to learn by playing.
The card game contains one deck of 63 cards. Each card, has 3 sections: a question about the basics of typography or type anatomy, the correct answer for the question, and an illustration based on the question.
We usually bring card games for a trip or to a party, so we created the proper packaging for TAKTIPO, using the traditional card packaging examples. In addition, we made a board to put the cards on, which has it’s own pocket in the card box. You can read the rules of the game too on this board.
The packaging follows the design of card illustrations, with vibrant and dynamic elements. Size of the cards is appropriate to carry it in a pocket or a bag.
If that was not enough, we created the online version of TAKTIPO, so you can play it anytime, anywhere. An application, which follows the logic of the card game, you have to choose the correct answer from 3, with the help of illustrations. We made a website too, where you can play, read the brief and click the WANT button, to buy it immediately.
The package is a traditional card deck packaging, but it has got an extra pocket for the board. Also the packaging follows the design of card illustrations, with vibrant and dynamic elements. Size of the cards is appropriate to carry it in a pocket or a bag.