Designer: Kiki Patrali
Project Type: Student Project
School: Vellios School of Art
Tutor: John Stamatopoulos
Location: Athens, Greece
Packaging Contents: Liquor
Packaging Substrate / Materials: Glass bottle, Wooden Box
Printing Process: Flexography
This is a student project at Package Design Course, at Vellios School of Art. The concept is to create a new brand about an alcoholic drink or beverage and its new bottle.
“Elixir” (“Ελιξήριο”) is a new group of liquors with different flavors.
Liquors were used for pharmaceutical use, especially one made of dogberry/ houndberry, as a treatment for gastrointestinal disorders. So, these liquors made of dogberry (κράνο), mint (μέντα) and lemon (λεμόνι), are in a bottle similar with a testing tube. Based on their pharmaceutical use, and the story of the Gaulish Druid, Panoramix, and his magical potions, I put these new liquors in a testing tube.
To make the connection with the past, I decided to write the word Elixir “Ελιξήριο” in Greek, using the marks of polytonic orthography. So, the logo of the liquer is the symbol of smooth breathing which was used in Greek polytonic orthography. And this is printed in the bottle.
Unique packaging, a testing tube used as a bottle. Handwritten logo (Ελιξήριο) and use of Greek polytonic orthography