Longo’s Meal Kits

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Derrick Lin


Creative Agency: Conflict
Creative Director: Niall Kelly
Designers: Niall Kelly, Christian Hanson
Strategy Director: Jason Last
Photographer: Ryan Szulc
Project Type: Produced, Commercial Work
Client: Longo’s
Location: Toronto, Canada
Packaging Contents: Food
Packaging Substrate / Materials: Card Stock and Paper Stickers
Printing Process: Screen Printing, Digital Printing

The packaging design for Longo’s Meal Kits needed to accommodate smaller print runs because of an ever-changing menu offering.

We developed a single core box and a modular labeling system to allow for sudden recipe changes and a constantly rotating recipe list.

The extra-large typography around the perimeter of the box was inspired by the idea of a modern Italian lunch box.

What’s Unique?
Bold typography and a modular labeling system make this project unique.