Vite Frais

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Designer: Florian Pommier
Project Type: Concept
Location: Rouen, France
Packaging Contents: Fresh and natural food
Packaging Substrate / Materials: Glass bottle, carton, kraft paper
Printing Process: Digital printing

Packaging for a delicatessen offering to buy fresh and natural products, to consume on the spot or to take away. The graphic style is inspired by old typography and posters of grocery stores of the past, synonymous with authenticity and quality. Fruis and vegetables are drawn in an engraving style, as in an old book of botany. The colors are similar to those of a chalkboard and pastel colored chalks. The chosen materials (glass, kraft paper …) give a qualitative and natural aspect, respectful of the environment (the glass can be recorded and the paper is biodegradable, both are easily recyclable).

What’s Unique?
One type of packaging is used for several products. Each product is conditioned the same day. For example, the fruit juice is pressed and bottled each morning. The recipe varies every day depending on the seasonality. The packaging and its label had to be universal. The “day recipe” is indicated on the place of sale. Reusable packaging, such as the glass bottle, can be brought back to the point of sale for cleaning and re-use.