Joe da Silva – Oitava Colina | Craft Beer

Derrick Lin


Designer: Vasco Padrão
Illustrator: Gonçalo MAR
Project Type: Produced, Commercial Work
Client: Oitava Colina
Location: Lisbon, Portugal
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, waterproof paper
Printing Process: Offset Printing, Braille

Oitava Colina’s family has grown, and a new character is now living amongst Urraca Vendaval, Zé Arnaldo and Florinda.

Meet Joe da Silva, the new APA on their permanent beer portfolio. I teamed up once again with the Portuguese illustrator and street-artist Gonçalo Mar to create this new character and its label.

Oitava Colina is a micro-brewery from a Lisbon neighbourhood called Graça. Each label tells the story of an inhabitant of that neighbourhood and explains its relation to a particular style of beer. This storytelling is present in all brand materials.