Designer: Mitchell Nelson
Project Type: Student Project
School: University of Wisconsin Stout
Course: Graphic Design 2
Tutor: Nagesh Shinde
Packaging Contents: Spices
Packaging Substrate / Materials: Aluminium, Paper, Vinyl
Printing Process: Inkjet
For this project I started out with McCormick taco seasoning and was tasked with re-packaging it. After researching customer complaints and other reviews I introduced a new McCormick product line. The new McCormick spice kit includes nine different jars filled with pre-blended spices.
The concept of this kit is that instead of having to mix all the spices for a recipe yourself they come pre-blended and ready for you. Also included are nine recipe cards that each have a recipe from a different region of the world. The purpose of this kit was to be the bridge between McCormick’s spices and the recipes McCormick has on their site.
The design consists of a new logo and a flexible branding system for the bottles. The new logo was based off of the 1920’s prohibition. Taking the top shelf alcohol idea and swapping in the shape of the already existing McCormick bottles. On the bottles themselves each blend is labeled with their region and their flags colors on the top banner.
The recipe cards are compact and meant to fit underneath the bottles in the box. The cards are accordion folded displaying the ingredients and directions on the front and the completed dish photographed on the back. Each McCormick spice kit makes the perfect holiday gift.
McCormick has a wide variety of spices, and an equally large variety of recipes on their website. This product combines both of those and allows the user to shave off prep time during the assembly of the dish and experience different cultures at the same time.