Bonchi

Design: Minjung Kim
Project Type: Student Project
Location: Syracuse, USA
Packaging Contents: Vitamin Gummy
Packaging Substrate / Materials: Plastic / Wood
Printing Process: Digital Printing

Bonchi is a gummy vitamin brand that helps with anxiety. Each “stance” has a unique combination of helpful elements with tasty flavoring that ease anxiety.

Many people of all ages have anxiety issues but they are often not acknowledged or overlooked. Bonchi is inspired by Kung Fu to encourage people to fight anxiety with a positive attitude. Recognizing that there are lack of accessible ways to combat such common condition, Bonchi can be beneficial in many aspects.

What’s Unique?
The idea of combining Kung Fu and anxiety is very unique. With friendly colors and illustrations, the packaging is even more approachable.