Design: Hasan Yoghar
Project Type: Produced, Commercial Work
Client: Kalleh Dairy Co.
Location: Tehran, Iran
Packaging Contents: Cheese
Packaging Substrate / Materials: Paper, Aluminuim
A series of new different cheeses was introduced to the local market by the client and the traditional market was unfamiliar with tastes and the origin of the product. The products were unique because of the combination of processed cheese with natural cheese to adopt the market. A very light localized taste and great quality were combined in order to create a premium product and the package should be the same.
People love to know what foods taste around the world. They know other countries by their landmarks. Illustrating mixture of the texture and quality of the original product with famous landmarks of their origin country was the key inspiration to design the packages. Keeping the architectural attributes of the symbols and landmarks and made it delicious and pleasant at the same time was the main challenge of the project.