Project Type: Produced, Commercial Work
Location: Russia, Moscow
Trading network “Pyaterochka” comissioned us to create a sophisticated, modern and stylish design for a line of wines under the trademark Solano, designed for youth audiences.
We needed to develop a fashionable, modern and stylish design to attract a youth audience – especially girls 21-30 years old, for whom wine is not just a drink that sets the mood, but an excellent addition to their lifestyle. They like to attract attention and are always in search of unusual solutions around themselves. Choosing a drink for a perfect evening or a party in the company of friends, they prefer a glass of good wine.
The Solano brand positions itself as an exclusive line of Spanish varietal wines, created especially for stylish, bright, modern and free in spirit. For them, wine is an alternative to summer cocktails and light sparkling wine. To fit into the mood of youth, we decided to get away from the classic wine labels and compositions. No pretentiousness of engravings with vineyards and imposition of the beginning of the XIX century.
Solano is primarily memories of Picasso painting, Gaudí architecture, walks in the Gothic Quarter or rest on the sandy beaches. The communicative series gave us the opportunity to turn the label into a canvas, corporate style – into a gallery of modern art, imbued with a southern temperament.
We used oil paints, palette knots and creative impulses of inspiration of our team. Therefore, the label looks like a real art object, as if a Spanish artist captured on it an incredibly beautiful sunset, embellished with his own impressions. In these sweeping strokes, were manifested an expressive emotion and a sense of the energy of life, characteristic of both youth and Spain itself.
The Solano logo – as an autograph – is hand-written, which only underlined the conceptual idea of the project.
Differentiation of positions in the line is due to the use of different colors, dark and thick for red wine, brighter and lighter – for pink.
The counter-label got the role of a functional signature for the exhibits, where you can find information about the composition, region and recommendations for combining wine with snacks.
Give only an occasion, and Solano’s creative energy will turn ordinary meetings with friends into noisy parties after the opening day or atmospheric suppers in the attic.