Cerveza Rey Pobre

Agency: Imagina Brand
Creative Director: Isidro M.
Project Type: Produced, Commercial Work
Client: Cerveza Rey Pobre
Location: México
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle with Metalized label
Printing Process: Offset

Cerveza Rey Pobre is a craft beer from LA California, which wants to differentiate for being a king without money. that’s why the concept was worked with golden tones.