Design: Asprey Creative
Project Type: Produced, Commercial Work
Client: Simple Foods
Location: Melbourne, Australia
Packaging Contents: Rice crackers
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
Tribe Organics is a challenger brand in a saturated category. The brand’s mission is to provide consumers with a healthy, organic alternative without compromising on taste.
We needed to create a premium brand which also expressed a very natural and health conscious feel. Our brand and packaging brings this healthy, everyday premium positioning to life in an abundant, confident way through bold branding and contemporary ingredient-led photography.