Kabaki Kenyan Purple Tea

Agency: The GRO Agency
Creative Director: Kelly Criswell
Designer: Danny Lang
Project Type: Produced, Commercial Work
Client: Kabaki Kenyan Purple Tea
Location: Los Angeles, California
Packaging Contents: Cold Tea
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital

Previously, this product was simply called “Kenyan Purple Tea” and was only sold online. The challenge was to create branding and establish a visual identity that reaches the target consumer for the national retail launch. We rebranded this product as Kabaki, established a new branded look and story around its superior antioxidant and other therapeutic benefits. We developed a backstory of sustainability and development aid to Kenyan tea farmers and communicated the story through all launch vehicles (packaging, website, sell sheets, POS, sampling booth, etc).