La Molisana



Project Type: Produced, Commercial Work
Client: La Molisana>
Location: Italy
Packaging Contents: Pasta, wholemeal pasta
Packaging Substrate / Materials: Plastic

A Dispenser is entrusted with the remediation of the brand so that it can be more attractive on the markets for years to come. At the same time all the recipes are perfected by the pasta factory and the ranges expanded, to arrive on the shelves with a redesigned look and with a high quality product.

The strategic goal of Dispenser is not to propose a simple restyling of the existing but to be able to tell through the new pack the story of a family of millers from 4 generations and a unique land like Molise.

With its history, La Molisana becomes a pack thanks to a careful restyling of the brand, the enhancement of the historical emblem and the evidence of the unique characteristics that make this pasta appreciated all over the world.

The choice of a typographic and iconic design suitable to represent these themes together with the use of innovative packaging materials guarantee a result in line with the repositioning strategy.