Design: Tejaswini Khedkar
Project Type: Student Project
School: MIT Institute of Design
Course: Packaging Design
Tutor: Samson Mothai
Location: Pune, India
Packaging Contents: Dry Shampoo
Packaging Substrate / Materials: Plastic bottle, Box board (outer packaging)
Printing Process: Foil stamping, Offset printing, Screen printing
Dry shampoo is a dry substance that cleans your hair without the use of water. Dry shampoo comes in a powder form and works by absorbing oil from your scalp and hair. Dry shampoo is preferably used by the ladies from 13 years and onwards. It is also used by travelers. It suits all types of hair. The packaging retains its luxurious value. it reflects the qualities of dry shampoo. The bottle contains 50g / 0.8OZ of dry shampoo.
The name of the shampoo is ‘Gour’. Gour is a hypothetical dry shampoo brand. It is an Indian word. In Hindi, Gour means deep. It is also one of the names of Parvati Devi. She has a very beautiful long hair. So this shampoo will affect deep inside your hair to repair them.
For its identity, I illustrated a pattern according to the primary element/ ingredient of the flavor and then made the composition of each. The composition follows principles of design and a Fibonacci series. There are 4 flavors: Soap nut, Argan oil, Almond milk, Clary sage. These elements are exclusively used in hair products.
The combination pack provides a great opportunity to try all the flavors/range of the product at once. They are super saving as well. The back side and the left side of the box is attached to the adjacent sides of the other boxes by double tape. The labeling of the box is done in such a way that the front side of the combination pack looks similar by all the sides. One can easily remove the box from the pack to carry it around.
The bottle is in a spray form which helps the dry shampoo powder to spread evenly onto our scalp. The easily fits into your bag, you can carry it anyway. Open door type box holds the richness of the brand. The cut-out on the outer box outstretches the identity of each flavor. Overall it creates a very delightful experience of using a dry shampoo.