Derrick Lin


Design: Bob Studio
Project Type: Produced, Commercial Work
Client: Rawsophy
Location: Athens, Greece
Packaging Contents: Snacks
Packaging Substrate / Materials: Cardboard, plastic

Eat wisely. Rawsophy are premium vegan snacks, so healthy and tasteful that will pop your eyes out!

We aimed to create a very dynamic, contemporary brand that springs quality, joy and rich taste. Healthy doesn’t mean boring, on the contrary these raw snacks are surprisingly delicious.

To enrich the brand name Rawsophy, which comes from “Sophia” meaning wisdom in Greek, and the brand’s philosophy eat wisely, we illustrated very distinguishing, dynamic and vivid owls with huge eyes popping out from surprise, inspired by people reactions when they first taste the product. The owl’s body is embraced by illustrations of the ingredients to describe each product’s taste.

Rawsophy product series create a very distinctive and strong brand image, which is very playful and joyful like the experience we all have when eating snacks, from chips to nuts!