Muller Light Amore



Design: Coley Porter Bell
Designer: Adam Chescoe
Associate Creative Director: Andy Wallace
Project Type: Produced, Commercial Work
Client: Muller
Location: London
Packaging Contents: Yogurt
Packaging Substrate / Materials: Plastic
Printing Process: Flexo

Müller Light launches its first Italian-style super creamy yoghurt, Amore, offering health-conscious customers a special moment of ‘me time’indulgence that is fat free.

The design communicates ‘delicious creamy indulgence, the Italian way’. We’ve taken inspiration from Italian ceramic artistry to bring to life the Italian heritage, quality and luxuriousness of the product. The darker blue colour palette cues luxury and positions the product within the premium super creamy yoghurt category, taking the customer to a more ‘indulgent’ evening experience.

Müller are initially launching with three flavours; Hazelnut, Lemon and Morello Cherry with more flavours expected later this year.