Farinò – Gluten Free Bakery

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Design: Solid Studio
Project Type: Produced, Commercial Work
Client: Farinò
Location: Italy
Packaging Contents: Biscuits, Cake, Savoury snacks
Packaging Substrate / Materials: Recycled Paper
Printing Process: Silk-Screen printing

Farinò is a gluten-free bakery. We worked on naming, brand identity and the different packaging lines, all with lots of love.

The packaging is in kraft paper with white screen printing. You will find the product information on the right side of the packaging and the different colors shows the different product lines.

For a gluten-free bakery, take the flour and add a little negation. Flour, in italian is farina. If you add the word no, you will get a new word: farinò, a fusion between flour and no.

All the prints are on Kraft recycled paper with white screen printing.

What’s Unique?
The packaging consists of a basic pack with Kraft paper and the texture printed with white screen printing. The labels were designed to be printed directly by the customer (a non-profit association) with a digital printer, for easier print management and to reduce costs.