Project Type: Produced
Client: Woda w Szkle
Photos: Kuba Szopka
Retouch: Katarzyna Jankowska-Kaczmarek
Location: Poznań, Poland
Packaging Contents: Water
Packaging Substrate / Materials: Glass
Printing Process: Digital printing
Polish company Oryginalne Napoje developed a new range of mineral water, called Woda w Szkle (Water in Glass). They launched two types of water: sparkling and clear.
We redesigned the packaging with a clean identity that is referring to old school water bottled in glass. It brings to mind old Polish labels and is differentiated from mainstream competitors. Clear glass in two shapes with minimalistic yet strong design on the labels to showcase the style of the water. Vigorous colors are the main part – red for sparkling and blue for the clear water.
Water is sold in two different shapes of the glass and label. Selling water in glass is a turn to ecology.