Appartemet 103 has partnered with Laurent Miquel to redesign its wine Alaina.
The brand’s previous presentation was tired and outdated, missing aspirational cues to connect with a new generation of wine drinkers.
Standing for Laurent Miquel’s daughter name, Alaina’s story became the start of a whole new brand inspiration and packaging design imagined by our team.
Enjoying the breeze from the wildflowers fields, listening to the cicada’s singing and skipping stones across the lake, Alaina loves playing in this magical wine estate.
A poetical imagery that we portrayed on our label through the hot foil water ring emphasis with micro-texture for tactile consumer experience.
The oak leaf has been kept, giving to the overall presentation a magical-realism atmosphere that epitomises the south of France.