Design: Lyon & Lyon
Location: United Kingdom
Project Type: Soon To Be Produced
Client: Mighty Green
Packaging Contents: CBD, Snacks, Beauty, Shampoo
Packaging Substrate / Materials: Tipa, Paper

We were asked to create a CBD brand that could stand out from the sea of sterile and confusing products cluttered with cannabis leaves available at the time. Beginning right with the naming – Mighty Green set the tone for a bustling brand of epic proportions, championing the natural power of hemp.

Consistent through all the vivacity is our mascot Hempy, the star of the show, a nine point cannabis leaf (THC free) with little feet and a face. Hempy turned out to be the perfect symbol of feel-good hemp who effortlessly interacts with the array of natural ingredients throughout the range. Everything else, from tone of voice, illustrations and type are colossal in size and personality.

Meet Mighty Green!