Pelnia Craft Cider – Full Moon Label

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Design: Karolina Król
Location: Poland
Project Type: Concept
Packaging Contents: Cider
Packaging Substrate / Materials: Glass Bottle, Paper Label
Printing Process: Digital Printing

Playful but elegant label design concept for a brand of craft cider produced in Poland, named Pelnia (which translates to “Full Moon”). The distinguishing characteristic of this brand are the unconventional ingredients that are used in different products and that’s reflected on the label illustrations of a full moon glowing over a dark, tranquil sunset scenery featuring a coffee plant or banana trees. On a closer look, this quiet, colourful evening scene is inhabited by little mysterious creatures, curiously watching the full moon from the dark.