Agency: Saypan Communications and Consultants Pvt.Ltd
Creative Director: Sandip Shah
Art Direction: Ganesh Salekar
Illustration: Monali Pore
Copywriter: Priyanka Malwade
Project Type: Produced
Client: Ambekar Paint
Product Launch Location: India
Packaging Contents: Paint
Packaging Substrate / Materials: Plastic Bucket
Ambekar paint is 50-year-old paint manufacturer based in Pune, Maharashtra, India. Colours play a crucial role in human life. Recall the times when we could only watch movies in black and white.
Going by this concept, our client in concern, Ambekar Paints is selling more than just paints. It’s offering the immersiveness in the space. It’s offering the emotions that those colours invoke in the minds of the people who live inside those walls. Its value proposition is not merely the paint. It’s the feeling of exploring and living inside a space that’s lively, colourful, and adds depth to one’s life.
Interesting and noteworthy element is the picturisation of the man as a painter. While most paint manufacturers have buildings or features of their product on their packaging, this is a different stance. It puts the human element on the packaging. The photo of a confident, strong, and happy man, holding a paint roller, with his finger pointing at “Premium Quality Range”. It’s symbolic and positively reinforces the value offering
The biggest challenge was to make all packaging design in any four colors.