Orgalicious groceries Super food cereals

Orgalicious groceries Super food cereals:

Orgalicious groceries delivers the organic range of whole-grain cereals. These products come with a blend of health as well as taste. Orgalicious groceries launched three unique and new products to the market namely quinoa, red rice, and black rice which they tagged the name of super foods because of the extraordinary quality each product has.

SAYPAN designed these three packages for Orgalicious groceries with ample amount of study about the nature of each product.

The nature of each product is different. This was a challenging task because all the given products were new to the company. Here the knowledge of each product was to be taken. The given designees were made after accurate information about the product was noted

The design concept for each product for Orgalicious given below.

Quinoa (A product of Andhra Pradesh).

Quinoa is a type of edible seed that comes in various colours including black, red, yellow, and white. The plant has been cultivated for about 5000 years and is indigenous to the Andean region of South America, specifically Bolivia, Ecuador, Chile, and Peru. Quinoa is also very dear to the Indian state of Andhra Pradesh. The packaging of the product is a vertical plastic pouch which is divided one fourth in two sections cut through by a wavy line and an made of quinoa bowl. Because the product is organic and healthy clean decent colours are used for the format. The upper part was aqua blue and the lower one was decent orange. For the overall name and the title text is taken in a decent hand written white font which goes well with the aqua background. For the lower orange section sleek crisp vertical font has been used to underline the health benefits mentioned. Small motifs of nature doodles are added around the image of the product bowl to highlight the image.

Red rice (A product of Kerala).

Red rice is a special variety of rice that is red in color because it contains anthocyanin. It is generally unhulled or partially hulled rice which has a red husk, rather than the much more common brown. Red rice has a nutty flavor, and a high nutritional value, as the germ of the rice is left intact. The dishes made from red rice are very popular in the Indian state of Kerala.

As the name suggests the package was designed in red color with subordinate deep blue for the lower part. For the overall name and the title text is taken in a decent hand written white font which goes well with the aqua background. For the lower blue section sleek crisp vertical font has been used to underline the health benefits mentioned. Small motifs of nature doodles are added around the image of the red rice bowl to highlight the image and make it more illustrative.

For the health benefits narration clip arts of each benefit with the text have been added in the lower part.

Black rice (A product of Odisha):

Black rice is deep, purple-coloured rice also known as forbidden rice. The rice got this name because in Ancient China it was reserved only for those in the upper class. Black rice has a roasted, nutty taste and soft texture

As the name suggests the packaging of a cereal should not be done in black colour hence the real colour of black rice which is bluish purple was taken into consideration and the package was designed in deep and cerulean blue colour which play analogous scheme in the colour wheel . For the overall name and the title text is taken in a decent hand written white font which goes well with the aqua background. For the lower blue section sleek crisp vertical font has been used to underline the health benefits mentioned. Small motifs of nature doodles are added around the image of the black rice bowl to highlight the image and make it more illustrative.

The mentioned design concepts for all the three packages were based on research about the whole grains and cereals. The health conscious customers will never hesitate to buy the product after looking at the highly info and data based  package design for Orgalicious groceries Super food cereals.