Amor de Biscoito Turismo e Mata-Bicho

Posted on

Derrick Lin

Global

Design: Rui Veríssimo Design
Location: Portugal
Project Type: Produced
Client: Amor de Biscoito
Product Launch Location: Portugal
Packaging Contents: Cookies
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

“Amor de Biscoito” it’s a company that sells cookies and snacks. The company believes that gastronomy it’s a superior form of culture.

Their products are made thinking about those who appreciate the true taste of traditional recipes that warm our heart and make us travel to childhood. The grandmother’s “secret”, a careful selection of ingredients and a lot of affection to added to the mix, cause moments of pleasure for those who enjoy their products.

Aimed at the tourist market segment, these products contain a packaging inspired by the symbols of Portuguese culture.

“Mata-Bicho”, which means to have breakfast, to have the first meal of the day, accompanied with a glass of wine or brandy, was believed to kill the stomach-hungry bug (“bicho” means bug in portuguese)! Thus, “Mata-bicho” was the naming defined for the salty snacks brand, aimed at a premium range, and true to the company’s identity and values.

This company also bets on a line of organic farming infusions.