Stormer Helmets

Agency: Studio WHNT
Designer: Florian Pommier
Location: France
Client: Powersports for Stormer brand
Packshot: Xavier Hennebel, Arise Agency
Packaging Contents: Helmet
Packaging Substrate / Material: Cardboard
Printing Process: Digital printing
Product launch location: United States

Stormer is a brand of motorcycle equipment intended for an urban clientele who wishes to be equipped for a good quality-price ratio. Its development, its arrival on the American continent, its desired brand, it’s packaging, and its strong graphic consistency throughout its range was not the case until then. This product is available on the product.

To affirm this renewal, we have created a unique design for the entire range, inspired by the urban universe with lines of perspectives. These lines make direct reference to urban architecture, skyscrapers and roads. Only the color changes to differentiate the four categories of products in the range: red for Open Face, blue for Flip Up, green for Off Road, and gray for Full Face. Each packaging is marked with a brand new signature: “inspired by the road”, supporting the brand’s urban insight and playground.

What’s Unique?
Each packaging has been designed to be optimized to promote logistics on a global level. Its simple technical plan and its composition material, cardboard, reduce costs and make this packaging environmentally friendly, recyclable and using a minimum of glue.