Agency: Panamera Branding
Creative Director: Chesco Sánchez
Art Director: Damián Di Patrizio
Location: United States
Project Type: Produced
Client: Caribe Juice
Product Launch Location: Americas
Packaging Contents: Fruit Juice
Packaging Substrate / Materials: Plastic
Printing Process: Offset printing
The story of Caribé Juice began when we noticed juice offerings did not match the quality of flavor or experience we had grown accustomed to drinking in the Dominican Republic – where natural, great tasting, nutrient packed juices are a cultural staple. Caribé Juice use Dominican-sourced fruits to make the most delicious juices packed with nutrients.
The symbol consists of ten icons intricately woven together to form a Toucan. The corporate identity of Caribé Juice is based on expressive graphic elements in the form of abstract shapes and recognizable silhouettes of Caribbean nature. Also, we designed illustrations and patterns for each category of flavours and bottles.
Straight from our kitchen to you, Caribé juice is made with only raw vegetables and fruits; no preservatives, no concentrate, no sugar, no junk. Enjoy juices that taste as fresh and healthy as homemade.