Design: Hillz Design
Location: Taiwan
Project Type: Produced
Client: Kalon Tea
Product Launch Location: Taiwan
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Offset printing, Foil stamping

Kalon (noun): A Beauty that is more than skin deep, an outward sign of inward goodness, nobility, and honourable character.⁣

Kalon Tea is a tea factory in Taiwan. The founders were deeply fascinated by the beauty of tea since 1981, they have been focusing on exploring the unique flavour of the tea. Just like the scientist discover the new element, Kalon names and defines each new flavour like the elements on the chart. ⁣

⁣The process of developing tea fragrances is like digging for rare gems. To reflect the brand image, this packaging uses the periodic table of the elements as the visual inspiration and sets a unique number and denomination for each different gem aroma to establish a complete tea fragrance system. ⁣

What’s Unique?
Hidden inside the plain white box, you will be delighted to discover the tea body of gem image, each flavour has its unique colour, flashing each unique and unforgettable taste bud memory.⁣