Design: Emi Renzi
Project Type: Concept
Packaging Contents: Tequila
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Foil stamping, digital printing
It is a Mexican premium tequila inspired by the Danaus plexippus butterfly, better known as the Monarch, which represents the spirit of the forest and the soul of the dead. At least that is what the ancient pre-Hispanic cultures of the region believed today, where the sanctuaries in Michoacán and the State of Mexico are located. As every year, they have arrived on time for the Day of the Dead celebration, endorsing the belief that the souls of loved ones return embodied in these beautiful insects.
A premium drink native to Mexican lands that represents part of the culture with a concept about the day of the dead that relates nature to mystical belief.