Design: Pedro Lima
Project Type: Produced
Client: Poney Craft Brewers
Product Launch Location: Portugal
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
The Poney Craft Brewers brand was spontaneously created in October 2018. It is symbolised by a fat, playful Poney, always in a good mood who knows how to take a joke. The project was envisioned by 3 colleagues who have always worked in the brewing world in which there were two companies in the sector a common point between them. Lovers and connoisseurs of beer decided to get down to work and launch unique special beers. These two beers are their second release prior to the Medieval Raw Ale and their availability is regular on the portfolio.
The fact this Poney has many characters and personas matching each beer style and identity.