Borjomi Summer

Design: elvisPelvis Company
Location: Ukraine
Project Type: Produced
Client: IDS Borjomi
Product Launch Location: Global
Packaging Contents: Water
Packaging Substrate / Materials: Aluminium Can, Bottle Glass, Bottle PET
Printing Process: Digital printing

The task:
Create a new face for the famous mineral water. The new design of Borjomi should remind of the entertainments that bring pleasure in the summer, and about where to get volcanic forces for all these activities.

Result:
We hit right on target. Borjomi has found an active lifestyle. # Borjomibank and the summer bottle of Borjomi began to be found at times more often on social networks of their new audience.

Interestingly, these labels, as well as POS developed on its basis and advertising materials, already have a series of lectures for students in some prestigious universities in Kiev and Moscow.