GDO – Fresh Fruit Juice

Derrick Lin


Design: Idem Design
Location: Italy
Project Type: Produced
Client: Lome Super Fruit
Product Launch Location: Global
Packaging Contents: Juice
Packaging Substrate / Materials: Glass/PET
Printing Process: Sleeves/Flexography

Idem Design has designed the latest product of Lome Super Fruit.

Lome is an Apulian company specialized in fruit cultivation, especially pomegranate, which then is sold in its original shape, in arils or transformed in fruit juice. Now Lome is launching a new line of juices made of a mix of pomegranate and other different fruits from their cultivation, like oranges, strawberries, lemons, goji berries and Aronia berries.

For the occasion, Idem Design designed 9 labels different in colors, name and drawings, but with the same layout.

Idem Design has studied each mix in its property in order to find a name for every juice.

What’s Unique?
Each fruit has been drawn and colored exactly like the real ones. The label has been designed with different colors in order to enhance the juice and the drawings.