Mr. Jenares

Agency: Estudio300sesenta
Creative Director: Pascual Gutiérrez Calero
Location: Spain
Project Type: Produced
Client: Bodegas Delama
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, Screen printing, Foil stamping

Brief:
For the first varietal wine without D.O. from the winery, we were transferred to the need to do a young, rebellious and surprising job, the bad guy from the warehouses had to be fresh, bright and elegant at the same time.

Proposal:
Once we were told the name of the product Mr. Jenares, we did not doubt what we wanted to convey … a Jenares is a person, usually young, something like golfilla, scoundrel or unruly. That rebellious lifestyle, without ties, transmitted by those who do not like orders, guidelines or rules. That adventurer whose course is only marked by him. The illustration of a biker tattooed on a Vespa, breaks the schemes of those hard bikers copper a Harley-Davidson, we have used thermosensitive ink, which warns us when the wine is between 6-8º, that way, at that temperature the characteristics of this Mr. Jenares, at its right point to take it.