Agency: Estudio300sesenta
Creative Director: Pascual Gutiérrez Calero
Location: Spain
Project Type: Produced
Client: Hondón de las Nieves
Product Launch Location: Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital

The La Cueva de Baco project is a commitment to return to the origins, to return to the production of Phoenician wines using clay amphoras for the fermentation of the wines, the visual of the project had to adapt to the annotations that winemakers make on labels of samples of the autochthonous varietals of the Mediterranean area.

The study’s proposal has been to use a complete typographic concept, to avoid illustration so that the consumer can get into the winemaker’s “skin”, using a neutral color base and highlighting the winery’s logo in the foreground, the Typefaces, mostly of the natural handwriting type, exert an overwhelming force making this product a product with a high emotional character with a tendency to humanize it.