Agency: Estudio300sesenta
Creative Director: Pascual Gutiérrez Calero
Location: Spain
Project Type: Produced
Client: Bodegas Carchelo
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, Screen printing, Foil stamping

Carchelo had to bring a rosé wine to market under the winery’s march, in a brand in which red wine was the absolute dominator. They wanted to respect the concept of the main image of the winery, but give it a twist in terms of freshness and color.

The day we visited the winery, and together we tasted the product, we were clear that we needed to express its explosion of aromas and flavors, a really brutal olfactory phase, in which the stone fruits, strawberries and white flowers surprised us pleasantly. The main object must have been the continuator of the Carchelo (C) range, so it was proposed to directly uncover all of that from the same label, tear it, tear it and take out what the winery has created in this rosé.