Oolong – Turkish Rose Collection

Agency: Nugno
Printer: Phil Sanders
Photo Editor: Mehmet Turan
Location: Ireland
Project Type: Produced
Client: Oolong
Product Launch Location: Europe
Packaging Contents: Soap
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping

About Oolong
Oolong is proud to announce its new line of luxury soaps, the “Turkish Rose Collection”. Made with raw ingredients and essential oils to nourish the skin, these handcrafted products are dedicated to promoting the local economy and responsible consumption.

Design Development
The new brand identity underlines the glamour and intrigue of Oolong. The mix of straight lines and curves brought a sense of calm to the brand. We brought this sense of clarity to all the brand communications – including tone of voice and photography. Using nature-inspired colors, we worked to communicate the true essence of the natural ingredients. The colors of the packaging are derived from the content of the soap’s ingredients (yellow and pink rose petals).

What’s Unique?
Using nature-inspired colors, we worked to communicate the true essence of the natural ingredients. The colors of the packaging are derived from the content of the soap’s ingredients (yellow and pink rose petals).