Taste the Difference Pomegranate Gin

Derrick Lin


Design: BrandMe
Location: United Kingdom
Project Type: Produced
Client: Sainsbury’s
Product Launch Location: United Kingdom
Packaging Contents: Gin
Packaging Substrate / Materials: Glass

Our design for Taste the Difference has a clear and consistent design architecture and ownable brand codes, giving Sainsbury’s the opportunity to expand the range. Its flexibility allows the brand to live into different categories, stretch to seasonal events and gifting occasions.

What’s Unique?
As consumers’ perception of premium evolves with the times, our long-standing knowledge of the Taste the Difference brand helps us to constantly evolve its appearance to ensure it remains relevant to a modern audience.