Fenómeno

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Design: Emi Renzi
Location: Argentina
Project Type: Concept
Packaging Contents: Vermouth
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Foil stamping, digital printing

Fenómeno is a concept design that represents two of the biggest passions of Argentines: soccer (fútbol) and the bar with friends. Vermouth is a drink that comes from the time of our grandparents and is still consumed today.

A European drink that arrived in Argentina and became very popular in all the bars and “bodegones” in the country. He is here to stay. Its vintage design represents vintage football and the time when vermouth began to become popular. Two passions that continue to beat.

What’s Unique?
Because it is the only vermouth that represents two of the most important passions of Argentines.